The chocolate wars continue with arch-rivals Nestle and Cadbury embroiled in another legal battle. With round 1 going to Nestle with its win in Cadbury’s bid to trade mark the colour purple, the tables have now turned, with Cadbury opposing Nestle’s application to protect the shape of the popular Kit-Kat. The case was heard before the English High Court, who took a Time Out from the decision making process and referred the matter to the European Court of Justice (CJ).
It is now up to the Smarties at the CJ to decide, in regards to registering shapes as trade marks, whether: [...]
